With over 15 years of professional experience working in art, editorial, and design and eight years of experience designing content at Meta, Yohana, and Adobe — my curiosity, determination, and people-first leadership skills have allowed me to design and develop experiences that connect with users while integrating authentic messaging to bring a brand to life.

Meta

Content Designer

February 2023 - May 2023

  • Partnered cross-functionally to design content for Shops sellers.

  • Designed content experiences, such as product guidance, that allowed sellers to grow their customer base using Commerce Manager and the Shopify Meta App.

Yohana

January 2022 - October 2022 | Palo Alto, CA

UX Design Lead - Senior Content Strategist

  • Initially the sole Content Strategist, I created content solutions that addressed real customer challenges using human-centered design methods.

  • Oversaw contractors and the hiring of full-time direct reports with the goal of growing the UX Content team.

  • Utilized UX writing principles to create a clear, persuasive voice and tone across complex products.

  • Increased usability through navigation, labels, informational writing, error messaging, and other elements of the end-to-end customer experience.

  • Partnered cross-functionally to develop scalable content solutions by considering UI frameworks, modularity, localization, and reuse.

With Panasonic's support and funding, Yohana is guided by the same vision and promise; to create products that make life easier and move us forward. The company was founded by Yoky Matsuoka, who co-founded Google X and developed the Nest Learning Thermostat.

Adobe

Lead Content Strategist - Community Engagement

January 2019 - December 2021

  • Oversaw a team of content managers and external contractors who created clear, engaging content to address business goals and user needs (Adobe Live).

  • Ensured engagement on a content platform by utilizing UX writing principles to increase usability of the end-to-end experience (behance.net/live).

  • Established style guides that specified the writing style and tone needed to create engaging content.

  • Created and managed an editorial calendar that required analyzing content marketing data and performing audits to determine trends, anticipate user needs, and assess content performance (Adobe Live).

Community Engagement Manager

November 2016 - January 2019

  • Utilized UX writing principles to design and build a content platform in partnership with Product, Design, and Engineering stakeholders (behance.net/live).

  • Designed, piloted, and scaled a content series (Creative Challenges) that increased engagement with Adobe's flagship apps.

  • Partnered cross-functionally to drive audience to live stream learning content and support business goals (Adobe Live).

Community Partnerships Manager

October 2015 - November 2016

  • Developed an innovative and successful in-person event strategy that emphasized hands-on learning for Design, UI/UX, Photography, Illustration, and Video segments

Executive Assistant, Digital Media

February 2015 - October 2015

  • Provided executive level support for Senior Vice President and General Manager of Digital Media

Council Design

2013 - 2015 | San Francisco, CA

Project Manager

  • Planned and tracked product development schedule according to development calendar, working cross-functionally to align team members and resources

  • Represented the Council line at International Furniture fairs, such as ICFF in New York

  • Helped develop Council Projects, the interior design arm, managing materials, furniture, fixtures and equipment sourcing and scheduling

Council Design produces singular furniture collections, with the goal of making each piece the purest expression of its original design, reflecting contributions from designers from around the world – https://councildesign.com

Indicate Design Groupe

2011 - 2013 | San Francisco, CA

Project Manager

  • Acted as cross-functional liaison between the Chief Creative Officer, the internal design team, clients, vendors, and external contractors

  • Managed project and operating budgets, aligned to company resourcing

  • Coordinated domestic and international production for both packaging and print

Indicate Design Groupe is a full service design firm offering a complete suite of definitive design solutions, ranging from environments and identity design to graphic design and creative direction – http://indicatedesign.com

SF Arts Quarterly

2010 - 2013 | San Francisco, CA

Editorial Contributor

  • Wrote and directed quarterly interviews with prominent San Francisco and Bay Area arts organizations and professionals

  • Oversaw and managed the blog's editorial content calendar

  • Worked with Editorial Staff to improve overall appearance and layout of the magazine

The San Francisco Arts Quarterly (SFAQ) is a Bay Area-based arts and culture magazine. https://www.sfaq.us

White Walls

2008 - 2011 | San Francisco, CA

Former art gallery featuring some of the most prominent urban and contemporary art in the Bay Area.

 

Gallery Director

2009 - 2011

  • Curated monthly exhibitions with prominent urban and contemporary artists

  • Managed staff scheduling, job responsibilities and growth

  • Oversaw editorial calendar for the blog

Gallery Associate

2008 - 2009

  • Cultivated strong collector and artist relationships

  • Researched and wrote monthly press releases promoting exhibitions

Aspen Art Museum

Intern

March 2008 - September 2008

  • Organized and directed summer art class program for youth (ages 4-12), while upholding the museum's mission through the integration of innovative classes and lesson plans.

Contemporary art museum located in Aspen, Colorado with regular exhibits ranging from drawings and paintings to sculptures, multimedia installations, and electronic media – https://www.aspenartmuseum.org